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GREETINGS FROM FRESNO: Vintage Postcards from California's Heartland

GREETINGS FROM FRESNO: Vintage Postcards from California's Heartland
Sale Price: $16.17
Compared at: $26.95
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Product ID : 12-808

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More than 200 vintage color postcards bring to life Fresno County's storied past. These vibrant images date from as early as 1875, and are paired with brief passages that deftly position each card within its historical context. Famous long-vanished Fresno edifices are revived again, including the El Rancho motel, the Carnegie Library, and the Pine Lake Lodge. Beautiful, educational, and inspiring, this exceptional compilation is a treasure trove for the regional history buff.

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    The first Fresno Fair opened in 1883 with five days of horse racing, a live stock exhibit, and a few small produce stalls. Modest as it was, it was a huge success; only five years later, a grandstand was added to the fairgrounds. Agriculture, industrial, and commerce exhibit halls followed in the early 1900s. A wooden race track was built in 1920. Claude C. "Pop" Laval's camera lens missed little of the excitement of the early fairs. Many of his magnificent photographs are available in print for the first time in this book. Each is literally a snapshot in time, revealing the historical richness of our Valley's great community event. Proceeds from the sale of each book benefit the restoration project of the Claude C. "Pop" Laval Photographic Collection. Your purchase of a piece of "Pop's" treasure will help ensure that future generations can enjoy seeing the Valley as "Pop" saw it, through the "Windows on the Past."

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    "This man has scalped more Indians than any other person living on this coast, and has his trophies to prove the fact." This was the headline of an article in the San Francisco Examiner in early 1899. The reporter had obtained an interview with one Jackson Farley, a pioneer rancher who had settled in Mendocino County in 1857. Was this merely the idle boast of an old man seeking notoriety? Not at all. Farley pointed out dozens of Indian scalps decorating the walls of his cabin. Too, the reporter duly noted the fact that Farley recited his tales while sitting in his "Indian hide-bottomed chair." A member of one of Farley’s 1859 Indian hunting forays testified that: "On the first night we found and surrounded a rancheria in which we found two wounded Indians and one old squaw, all of which we killed; on our return home we found another rancheria which we approached within fifteen feet before the Indians observed us; then they broke for the brush, and we pursued them and killed thirteen bucks and two squaws."

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